The Practice of Corporate Social Responsibility in the context of rural development in India

Abstract

The paper has been framed with an effort to rummage around the Corporate Social
Responsibility (CSR) practice mainly in the perspective of rural development. The
research issues scrutinize whether the companies believe rural people as a stakeholder.
This paper also examines the effects of CSR actions on social and financial growth of
rural public. There are large numbers of investors like companies or organizations.
Chief contribution to the pool is made by these large business entities that concern the
internal investors and sustain the projects of the organization munificently. In our
country India, big business giants like Tata, SAIL and Lupin ltd. are committed towards
Corporate Social Responsibility for long number of years creating a favorable platform
for CSR. Many vital social areas like Health, Education, surroundings, income level and
occupation have been addressed by these business giants by actively involving in CSR
behavior.
The research studies the CSR activities of various companies in relation to rural
development and this actually reveals that all organizations studies have objectives,
strategies for CSR. It has been observed that most of the companies encourage and
execute the CSR plans through HR Department., or alliance with NGOs, but no separate,
fully fledged CSR Department has been created.
In this research paper, many public and private Indian entities or organizations have
been chosen to analyze their CSR plans in the perspective of rural growth. Internet
based research, internal journals and assessment of literature has been taken as
research tools.