Green Marketing: An Emerging Concept

Abstract

In this current emerging era "Green" is need of society. There are harmful chances take
place in environment, we need so friendly environment friendly way of development.
green marketing as the application of marketing tools to facilitate exchanges that
satisfy organizational and individual goals in such a way that the preservation,
protection and conservation of the physical environment is upheld".
Green marketing is emerging due to need of sustainable growth of economy, with
properly satisfaction of customers. "Its application of green marketing as the application
facilities exchange, that satisfies organization and individual goal in such a way that
the preservation, protection and conservation of the physical environment is upheld".
Green marketing is marketing of product and services that are presume to be
environment safe, it is a process of selling product and services based on their
environmental benefits. Green marketing is in infant stage so this paper is attempted to
introduce with the concept of green marketing. This paper also thronging light on its
benefits and issues related with its adopted. It is a conceptual paper the data is
collected from books, magazines, websites and different articles. We found that green
marketing is an emerging concept and consumers are not even aware about, it
generates interest of consumers and different organization that are associated with this
term of green marketing. Paper also suggests that environment issues gained
importance throughout the world, so it become important for us to understand and
implement it different organizations.